I fundamentally do not understand the direction of Xbox. Microsoft seems to lack the commitment to any strategy and seems unwilling to wait for investments to pay off before trying to cut perceived losses.
There are rumours that Microsoft is internally demanding 30% margin from Xbox, and the gaming industry simply doesn't operate with those types of margins long term and it's not even in a position to dictate industry pricing.
It's like the entire company is only satisfied with being #1.
The whole thing is very confused and lacks consistency. The latest rumours are they are going to break up its Game Pass subscription offering so there are different subscriptions for multiplayer, cloud, games, etc. Isn't that the opposite of an effective subscription strategy?
GPUs that were planned for cloud streaming are much more valuable now. It (unfortunately) makes sense for the only real cloud streaming player to significantly revisit pricing.
I was really hoping Sing would have a more Producers sort of vibe. Failing theater and director. It was there for the taking, but apparently Disney doesn't think Springtime for Hitler is a good look?
it's easy. imagine a bunch of execs with kids. the execs don't play any video games. their kids aren't allowed any screentime. okay, now they're trying to make a product whose primary audience is Bart Simpson.
My “hot take”: they’re going the direction of Disney/Marvel hybrid. Have a few handful of IPs that are extremely successful, milk it out with licensing deals in every vertical (toys, games, merch, cross-dlcs, books, etc). They’re just missing theme parks. The actual game development portion would probably be very small.
Would not complain if Microsoft wanted to drop a few billion on a new US theme park. The Pacific Northwest is pretty light on amusement parks and I could imagine a park with Halo, Fallout, Elder Scrolls, and Minecraft "Lands" doing gangbusters. Supposedly they're already working with a UK amusement park operator on a Minecraft experience
Not trusting in Netflix at the moment to deliver (though I own some stock). Fallout, which Amazon exexuted, was on par with Andor ( a Disney series) in my book. Case by case deals make sense to me.
Andor is in a league of its own imo. Once in a generation kind of show.
But it is similar to Fallout in that it was able to break out of its universe. Andor is enjoyable even if one hates Star Wars; Fallout is enjoyable even if you dislike gaming.
Fallout on par with Andor??? Wild take. The only thing Netflix has ever done that comes close to Andor imo is Bojack. I felt Fallout had one good season then quickly became rudderless and at this point is half a notch above all those shows that I can't even remember how many seasons I've watched because it all blends together.
I know the theories about Microsoft selling Xbox or spinning it off are common on the internet these days. They might even make sense from a high level business prospective. However, I don’t understand how they could do it from a technical standpoint without still having huge leverage on the company buying it. Xbox runs a customized version of NT, DirectX and HyperV as far as I know. Any company buying it would have to get some licensing deal from Microsoft to further develop and maintain NT and HyperV or rely on Microsoft doing the development which both seem unrealistic for any company to wanna pick up, or for Microsoft to give away. I know they don’t really care about Windows these days, but still.
I’m sure if they are forced to (legally or otherwise) they can find a solution, but it would be a thorny thing to split.
The architectural differences that made a console more compelling than a standalone PC are largely gone. (Nintendo is a bit of an exception here, but they were always playing a different market than Sony and MS anyway)
This means it's harder and harder to say "here's a unique experience you only get on Xbox" (or Playstation for that matter)
The price advantage is going away fast, especially with talk that next-gen consoles will top USD 1000.
All they have left is their prestige first-party products, which they don't seem to really know how to use effectively. Some of them have solid cultural penetration, and could spawn broader media franchises with the right handling.
> The architectural differences that made a console more compelling than a standalone PC are largely gone.
No, the main driver is still there. People do not want to build and maintain PCs. Your 14-year-old nephew doesn't want to do it, either. People want to turn on a box and play a game. I am technical and I want absolutely nothing to do with maintaining a PC. I'll take the console experience every single time.
The exclusives business model worked for Sony for the ps4 generation for sure. But it seems that the cost of developing ever larger and more ambitious games has ballooned in recent years. Intentionally limiting your distribution seems misguided. Even Sony has been releasing their exclusives on PC too after some exclusivity time.
On the other hand it seems to work for Nintendo which keeps their consoles intentionally underpowered and don’t try to compete with the AAA game expectations with the majority of their titles.
Another attraction for publishers was (historically) a much lower adoption of piracy.
Part of the sales pitch is you need more than just a torrent client to pirate.
Now in the world of AI I think this moat is evaporating. Hypervisor exploits are dropping like rain and determined individuals can vibe code a reasonably performant emulator in a couple of weeks.
In that world the only reasonable edge you have left is high prestige exclusives and merchandising/physical sales.
Nintendo has this cornered, one of the few companies who can pull off a rabid fan base buying a console they already own because this time there’s a triforce on it.
Meanwhile Sony and Microsoft are diluting their own IP and going full digital. Writing is on the wall if you ask me.
> Consoles are a struggling market right now. … The architectural differences that made a console more compelling than a standalone PC are largely gone.
You're out of touch.
Step outside an echo chamber and you'll see that in most countries, including East Asia and the Middle East, if you take a walk around any big mall, you don't see kids pestering their parents to buy them a PC. They ask for a PlayStation or an Xbox or a "Nintendo" (yep that's what people still call the Switch)
In conbinis, there are Xbox and PlayStation gift cards hanging from the shelves, in the local currency.
There are accessories for PS/Xbox/Switch everywhere, more than PC gaming accessories.
And it's not because the PC stuff gets sold out while the consy stuff gathers cobwebs: If that was the case the consoles would stop getting restocked after a few months, but they keep stocking newer stuff. Meanwhile I have to hunt around and specifically request for Razer or Mad Catz or other PC-specific brands.
But I feel sorry that Xbox gets so much criticism. Xbox itself may have weak game sales because of Windows integration and Game Pass, but separate from that, the first-party games got poor reviews. Microsoft’s wrong strategy (sales shrinking because of Game Pass) is part of it, but Microsoft also failed at quality control for its first-party titles.(like redfall,starfiled etc...)
Netflix saturating the landscape with poorly executed adaptations of Microsoft owned media properties is almost certainly not worth the short term dollars for long-term erosion of their perceived value, especially without some certainty of securing complementary title launches. Given the shuttering of studios to right-size for the cambrian explosion of slop for COVID era hardware, Xbox probably wouldn't be able to make that capital work for them any better than sitting on licences until they accrue nostalgia.
Halo could be (peak) Game of Thrones level in the right hands, which means the right execs, producers and investors just as much as it does creatives.
Unfortunately, the right hands potentially no longer exist. The current generation seems largely unable to produce good things, with few exceptions (notably Andor)
I think Halo could successfully get the Andor treatment (intentional departure from the tone and scope of mainline entries) in the right hands, but so could pretty much anything, and such hands are hard to find.
The live-action Halo series was so good. Anything else like it these days? I also liked Pantheon, Arcane, Atlas (2024), I Am Mother, Tau, and probably some others I'm forgetting. Total sucker for advanced tech/magic systems that are consistent.
(I even like some kids' shows too, like Tales of Arcadia and Miraculous Ladybug, just for having consistent tech/magic systems... also Daniel Spellbound)
I know of some much older shows with incredibly huge lore, like Star Trek and Stargate, and I do love reading about them, but I'm still struggling to get started with any of their shows/movies themselves, they feel a bit dry.
The second season was actually really good. Unfortunately, I think the first season turned too many people away, and by the time the show got better, it was already too late. Cancelled. Such a shame.
It's like the entire company is only satisfied with being #1.
The whole thing is very confused and lacks consistency. The latest rumours are they are going to break up its Game Pass subscription offering so there are different subscriptions for multiplayer, cloud, games, etc. Isn't that the opposite of an effective subscription strategy?
so they switch course midway to focus at AI
But it is similar to Fallout in that it was able to break out of its universe. Andor is enjoyable even if one hates Star Wars; Fallout is enjoyable even if you dislike gaming.
I’m sure if they are forced to (legally or otherwise) they can find a solution, but it would be a thorny thing to split.
The architectural differences that made a console more compelling than a standalone PC are largely gone. (Nintendo is a bit of an exception here, but they were always playing a different market than Sony and MS anyway)
This means it's harder and harder to say "here's a unique experience you only get on Xbox" (or Playstation for that matter)
The price advantage is going away fast, especially with talk that next-gen consoles will top USD 1000.
All they have left is their prestige first-party products, which they don't seem to really know how to use effectively. Some of them have solid cultural penetration, and could spawn broader media franchises with the right handling.
No, the main driver is still there. People do not want to build and maintain PCs. Your 14-year-old nephew doesn't want to do it, either. People want to turn on a box and play a game. I am technical and I want absolutely nothing to do with maintaining a PC. I'll take the console experience every single time.
> This means it's harder and harder to say "here's a unique experience you only get on Xbox" (or Playstation for that matter)
That’s also been the case for a very long time. That’s why they sign deals for exclusives.
On the other hand it seems to work for Nintendo which keeps their consoles intentionally underpowered and don’t try to compete with the AAA game expectations with the majority of their titles.
Part of the sales pitch is you need more than just a torrent client to pirate.
Now in the world of AI I think this moat is evaporating. Hypervisor exploits are dropping like rain and determined individuals can vibe code a reasonably performant emulator in a couple of weeks.
In that world the only reasonable edge you have left is high prestige exclusives and merchandising/physical sales.
Nintendo has this cornered, one of the few companies who can pull off a rabid fan base buying a console they already own because this time there’s a triforce on it.
Meanwhile Sony and Microsoft are diluting their own IP and going full digital. Writing is on the wall if you ask me.
You're out of touch.
Step outside an echo chamber and you'll see that in most countries, including East Asia and the Middle East, if you take a walk around any big mall, you don't see kids pestering their parents to buy them a PC. They ask for a PlayStation or an Xbox or a "Nintendo" (yep that's what people still call the Switch)
In conbinis, there are Xbox and PlayStation gift cards hanging from the shelves, in the local currency.
There are accessories for PS/Xbox/Switch everywhere, more than PC gaming accessories.
And it's not because the PC stuff gets sold out while the consy stuff gathers cobwebs: If that was the case the consoles would stop getting restocked after a few months, but they keep stocking newer stuff. Meanwhile I have to hunt around and specifically request for Razer or Mad Catz or other PC-specific brands.
Fallout is great example of a subset of their IP making a huge turnaround. Halo is not.
To sell all the IP at once is grave mistake. They would easily make more on separate deals. Netflix not taking it all at 800m seems like a mistake.
For 12 years of rights.
Unfortunately, the right hands potentially no longer exist. The current generation seems largely unable to produce good things, with few exceptions (notably Andor)
(I even like some kids' shows too, like Tales of Arcadia and Miraculous Ladybug, just for having consistent tech/magic systems... also Daniel Spellbound)
I know of some much older shows with incredibly huge lore, like Star Trek and Stargate, and I do love reading about them, but I'm still struggling to get started with any of their shows/movies themselves, they feel a bit dry.