Ask HN: Founders of estonian e-businesses – is it worth it?

Hey there,

I'm currently considering opening an Estonian e-business for a small SaaS project. As somebody from Germany, establishing a company is a bit tedious and bureaucratic. Now I've come across the Estonian e-residency program and the option to run a business there. I don't care so much about the tax implications, but more about the bureaucracy aspect. It all sounds quite good. But marketing is marketing and real life often is something else. So, long story short: I would be happy if somebody could share their real-life experiences. Was it/is it worth it? Are there any pitfalls?

Thanks!

60 points | by udl 3 days ago

16 comments

  • shrink 1 hour ago
    I've had companies in a few different jurisdictions, including a Delaware C Corp[1] and currently an OÜ through Estonia's e-residency program.

    Yes, it is fantastic and delivers on all of the promises. The only potential headache is that you must collect your e-residency card from an embassy which, depending on your location, might require travel to a nearby country.

    I used Xolo but there are lots of agents in the directory. I like and recommend Xolo. No idea what the supposed issue with banking is, all of the agents have banking relationships and you can also use Revolut and Wise. My bank account was opened same day as the company.

    Your details are published on the public register. The moment your registration is published you'll get lots of emails offering services, like banking (some people pretend to be Revolut but are actually just sending you affiliate links). Don't publish an email address you care about.

    [1] The problem with forming a U.S. company is that all of the formation agents are layers on top of a convoluted nightmare. The formation agent can do their best to abstract away the complexity but the moment you have to peak behind the curtain you'll find yourself face to face with something very scary. The Estonian e-residency program is integrated all the way through.

    • andai 1 hour ago
      Did the actual business registration and bank thing require travel? I might be remembering wrong but I thought that was a requirement a few years ago.
  • jFriedensreich 53 minutes ago
    Can also confirm it is great. The community is also quite nice and helpful. Also worth noting, because that comes up all the time, is that Estonia has a digital data embassy in Luxemburg, so if god forbid, russia would take increase its aggression, there is a copy of everything that would keep running your business. The main issue germans have is you cannot really get rid of german accounting as long as generating the business value there while living there. Once getting used to how smooth things can be, I could not bear having to deal with the german bureaucracy in any other area of life.
  • dsnr 3 days ago
    Not answering your question directly but accounting and taxes are a thing everywhere. EU rules make accounting for companies quite complicated.

    Focus on your business, open the smallest and simplest entity you can to validate your product before spending time and money optimizing or scaling things. That being said, I’m familiar with GmbHs in Germany and I would advise against going this route unless funding is available. Try a sole proprietorship instead if possible.

    • udl 3 days ago
      Thank you! Yes, that's why I'm looking for a simpler and less bureaucratic alternative. I'm totally fine with general accounting and taxes. But I would be happy if there was an alternative somewhere where you don't have to go to a notary for every little change and don't necessarily need a tax advisor because you have to talk to five different tax offices. Germany really makes it more complicated than it needs to be.

      edit: just stumbled upon this really good blog post about the topic, in case anyone is interested: https://eidel.io/posts/estonias-e-residency-is-awesome-and-s...

    • jFriedensreich 1 hour ago
      "accounting and taxes are a thing everywhere. EU rules make accounting for companies quite complicated" >> this is the most wrong thing ever. You cannot compare the one click accounting in estonia with german kafkaesk absurdity designed to grind you down. How things are implemented are drastically different in countries even if both in the EU.
    • emptyfile 54 minutes ago
      [dead]
  • Bluestein 1 day ago
    I professionally have been helping folks set up and maintain e-Residence and businesses, and all said here in the comments so far tracks: Estonia is absolutely unsurpassed qua administrative ease (this giving you a clear and lasting business advantage), the tax advantages are real, and the jurisdiction only gets better.-

    Banking and being scrupulous on your personal taxes at your place of personal residence are issues, but nothing insurmountable, far from it.-

    • aerhardt 1 hour ago
      I've considered it as a Spanish resident, but don't you have to live six months there to be considered a fiscal resident? Are people regularly operating them from outside Estonia?
      • campbellmorgan 1 hour ago
        (Not a tax professional so don't take my word for it) But I think you're talking about individual fiscal residency. A company you create can technically not be resident where you live so long as you can demonstrate that the principal activities of the company do not take place where you live. So with Spain, if a decent percent of your customers are Spanish and you're the only member of the company, then Spain would have reasonable recourse to consider the company Spanish and require you to register it there and pay Spanish corporate taxes. However, if you have say, 6 employees all over the world, your customers are not substantially Spanish etc then they have a lot harder job proving that the fiscal residency of the company is Spanish. In any case, there is always an outside chance that they could investigate you which is enough of a pain on its own, so may not be worth it!
  • tpetry 1 hour ago
    Oh there will be a lot of issues in the future because Germany says thst your company is in Germany because you work from there. So you have to do taxes in Estonia and in Germany. And prepare for a lot of tax issues if you dont have a good tax advisor.
    • registeredcorn 1 hour ago
      >Germany says that your company is in Germany because you work from there.

      Forgive my ignorance, I have never really thought about this before and I may be missing something very obvious here.

      Isn't that kind of true, though? For instance, if I am a citizen of Japan, live there, and run my remote business from there, but the business that I run exclusively makes money from people in Portugal and Brazil, it would be true that my revenue is being generated in those other countries, but in my own life, I am enjoying the benefits and protections of being a Japanese citizen. Right?

      It isn't so much that I would want to be taxed in: Portugal, Brazil, and Japan, but rather that, the nature of how I am choosing to operate my business kind of makes the issue my own burden to bare. If I continue to live in Japan for whatever reasons that may tie me there (family, friends, children in school, business isn't stable enough, other commitments, etc.) it seems like there is a kind of debt to pay back some of my earnings to the Japanese government because they have provided me an environment to build and maintain that business within their country even though the profit made is exclusively outside of Japan. That is to say, the government may not have seen the money directly, but they provided me a safe and stable environment in which I was able to run and operate that business; isn't that kind of the fundamental role of government? I.e., to protect the nation and its citizens, so they may do as they will.

      Put another way, suppose the top 1,000 richest people in the world all opted to all move to a tiny nation with very low taxes, and continued to run their businesses remotely from that place without being required to contribute anything back to that nation through taxes. That seems wrong to me. It seems good that they would be asked to pay back into the place that they live and reside, regardless of where their revenue is gotten. They have a home, and that home is ultimately defended and it's property rights upheld by the government that recognizes it.

      I'd be interested to hear how others see it. Like I said, I haven't really thought about this too much before, and may be missing something more fundamental and obvious.

      • mono442 42 minutes ago
        but you still pay your personal income tax in the country that you live in
  • andai 1 hour ago
    My 2 cents

    In 2023 tried to register a business in Estonia.

    I had to first get the e-residency.

    This worked, (took 6 weeks I believe), but then I had to travel to another country (which had an Estonian embassy) to collect it.

    Then I would have had to travel to Estonia itself to register the actual business and bank account (something like that -- it was a while ago).

    (There are "done for you" business services, but from what I recall they were quite expensive, and I think would have still required the travel.)

    It was theoretically doable, but due to life circumstances I wasn't able to travel at the time, so it didn't work out.

    Meanwhile a few days ago, finally worked up the courage, and registered a business in the UK via a formation agent.

    It took 25 minutes and $150. (Business was registered within 2 business days.) From the comfort of sitting on mine own ass, on the other side of the sea. So... yeah xD I like this way a bit better so far.

    • shrink 1 hour ago
      I can't speak to how things were in 2023 but today you do not need to visit Estonia.

      Registering a company in the U.K. is very easy but the tax treatment is less favourable compared to Estonia. The U.K. leaving the European Union is also disadvantageous (although the full consequence of that is yet to be seen). All company filings in the U.K. are public, much more information about your company is public compared to Estonia.

    • rahimnathwani 49 minutes ago
      I'm curious why you used a formation agent to register your UK company instead of doing it directly on the government's web site.

      https://www.gov.uk/limited-company-formation/register-your-c...

      • andai 39 minutes ago
        I realized I had been putting it off for years due to hating paperwork, then realized the whole point of a business is that you can pay people to do stuff you don't like. So for me, the first order of business was to outsource the formation itself :)
        • rahimnathwani 5 minutes ago
          I get it for things that are a hassle. But the process to register a business in the UK is really straightforward. I haven't used the process for many years now, but the last time I did I was impressed at how they'd made it as simple as possible whilst collecting all the necessary information.

          I can't imagine how a formation agent would make the process any simpler or easier for you.

        • varispeed 16 minutes ago
          Whole point of a business is making a profit my guy! :-)
  • sivers 42 minutes ago
    Here's a newer post from a German who previously was a fan of the Estonian e-business, saying things changed for the worse in 2025:

    https://denationalize.me/emigrate/goodbye-estonia-how-a-popu...

  • pier25 1 hour ago
    I've been running a saas like this for the past couple of years.

    I'm using Xolo which do the accounting and local representative. 99% of my bureaucracy is uploading pdf invoices to the Xolo system. Once a year I have to spend like one hour on the anual report. That's pretty much it.

    Every 5 years you have to renew your digital id. It costs a little money and if you are in the EU there will be a pickup location not far away (I had to travel internationally).

    I also have to deal with my personal taxes but that's another matter.

  • fl7305 1 hour ago
    > As somebody from Germany, establishing a company is a bit tedious and bureaucratic.

    I'm fairly sure the German tax authority will claim that you have a local German branch office since you live and work there.

    That might be OK tax wise?

    But I'd recommend starting with the tax situation in Germany.

    Having limited liability through some kind of corporation can be nice.

    But on the other hand, it becomes harder in Germany to pay out a varying salary as profits fluctuates throughout the year since the German tax authorities will see that as an illegal dividend payment from your company.

    From this perspective it can be easier to set up some kind of sole proprietorship. Easier accounting etc and can pay out profits easier. But you get the personal liability.

    This is not hard advice, just some things to point out that it gets complicated fast. So I'd recommend spending a few hundred euros on getting advice from a tax professional to begin with.

    • codethief 40 minutes ago
      > I'm fairly sure the German tax authority will claim that you have a local German branch office since you live and work there. That might be OK tax wise?

      If you work from home, your office at home usually does not qualify as a company office unless you make it one. In particular, that alone would not force you to pay Gewerbesteuer to the city, which is the tax specifically addressing local presence.

      However, you're touching upon a very important point: If you live in Germany and your Estonian company pays you a salary (as opposed to dividends), you will be a proper employee and your company will also have to pay social security for you, and this might complicate matters significantly. In fact, this will likely (in the German tax authorities' eyes) establish that your Estonian company partially operates in Germany (which is a much broader thing than having an actual physical branch office). This then brings you back to square 1 – your company having to file taxes in Germany, too. Someone below linked https://eidel.io/posts/estonias-e-residency-is-awesome-and-s... which seems to confirm this.

      > German tax authorities will see that as an illegal dividend payment from your company.

      Could you elaborate? How is this illegal if you declare taxes?

    • mono442 53 minutes ago
      In some countries, it's common to register a sole proprietorship in addition to a limited liability company and bill the company from the sole proprietorship to avoid double taxation. However, I suppose this would not be allowed in Germany.
  • nnurmanov 1 hour ago
    What about EU Inc? Is there any timeline?
    • murkt 1 hour ago
      Long way ahead still:

      > Given its key importance for the EU's competitiveness, the Commission is calling on the European Parliament and the Council to reach an agreement on the EU Inc. proposal by the end of 2026.

  • savageaudit 2 hours ago
    curious how much of the appeal is still there vs a few years ago feels like a lot of these “global founder” setups sound great in theory but get messy in practice
  • tusuegra 37 minutes ago
    [dead]
  • truepricehq 20 hours ago
    [dead]
  • moomoo11 3 days ago
    [flagged]
  • golubovski 3 days ago
    [flagged]
    • dog436zkj3p7 3 days ago
      [flagged]
      • tartoran 1 hour ago
        Probably not completely generated but yeah, this feels very LLM-ish. I wonder if the facts are accurate at all.
      • dicklip 9 hours ago
        Nah it’s edited and personalized. Go outside
        • michaelmarkell 1 hour ago
          A quick scan with GPTZero shows that it was indeed AI generated
  • evanbuilds 10 hours ago
    The hardest part is always distribution, not building. You can have the best product in the world but if nobody knows it exists it does not matter. Focus on being genuinely helpful in the communities where your users hang out and the product sells itself.
    • aerhardt 1 hour ago
      This has nothing to do with the question OP is asking.